krissa jane
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GoodBelly

Introducing your belly’s Bestie. Personifying the GoodBelly brand and their probiotic benefits through the Belly Bestie.

More than just talking about concepts like confidence and health, we show these traits embodied in a real, live human being - someone who our audience can get to know and love. This character’s energy and joy spills over into the environments around her, creating a utopian vision of a world where you and your belly reign supreme.

The campaign features video and still content across TV, digital and social platforms.

My Role: Creative Director

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