krissa jane
 At the heart of the campaign was a short film and mini series inspired by the small seemingly ordinary moments that wind up meaning the most. The video stories inspired people on digital and social platforms and invited them to a new virtual hub where they could find yoghurt tub re-purpose ideas, natural recipes as well as slow living activities and craft ideas.  

Mountain High Yoghurt

Simple Starts Here. Our mission was to connect Mountain High Yoghurt with simplicity seekers across the country by helping them to discover new and meaningful ways to spread simple lifestyle habits into their every day.

To make this happen we needed to create a new identity for the brand along with a year long campaign - encouraging people to get back down to earth and connect with others that value what is just simply better.

My Role: Creative Director

At the heart of the campaign was a short film and mini series inspired by the small seemingly ordinary moments that wind up meaning the most. The video stories inspired people on digital and social platforms and invited them to a new virtual hub where they could find yoghurt tub re-purpose ideas, natural recipes as well as slow living activities and craft ideas.  

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 A California summer tour brought this idea to life in a "real" social sense inviting people to farmers markets, fairs and music events for live gardening tutorials, community pride celebrations, celebrity chef demonstrations and DIY craft how-tos.

A California summer tour brought this idea to life in a "real" social sense inviting people to farmers markets, fairs and music events for live gardening tutorials, community pride celebrations, celebrity chef demonstrations and DIY craft how-tos.

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the best part

the best part

Most importantly for me on a personal level, we helped get Mountain High Yoghurt on the WIC (women infant and children) list of approved foods as the first organic source of diary for breast feeding mothers and children in need. And because yoghurt isn't all that exciting to little kids we created a coloring and activity book to accompany. 

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