Contemporary Cobblery. An old school craft with new school convenience. Shooli makes shoe maintenance and repair as simple as setting them outside your door step.
Whether you need to pull off a perfectly polished look or resurrect a beloved shoe from the closet grave, this marks the arrival of a new normal. Long live the shoes you love.
Strategy, brand, package design, photography and website were among my top points of focus while helping to launch this stylish start-up.
My Role: Creative Director