Welcome to the Centre of Attention. When you are free in yourself and in your style, you naturally become "The Centre of Attention." This belief is what inspired our launch campaign for Brickell City Centre's retail space in Miami.
We began by finding unique characters of the Centre – three global citizens with vastly different backgrounds, beliefs and experiences. From struggles to survive and rock star dreams, to not giving damn about making "old" the new sexy - we uncovered and told the backstory of each character and the truth about style in a video series launched on social media and in PR as well as a national print and local OOH media takeover.